Optimizing websites for search engines is chiefly aimed at improving the quality and volume of traffic to a website. Website professionals, including designers and copywriters, create professional websites to promote your services and products. With minimum investment, you can attain maximum exposure for your sites. Read more… »
The concept of Search Engine Optimization (SEO) has created another of its cousin of the same fray – Social Media Optimization or popularly called SMO. Quite congruent to the SEO process, SMO involves making sure that a website is popular and easily link-able to different media resources like blogs, social bookmarking websites and other media sharing websites. The whole purpose of SMO is to popularize the website in the social circles of the internet and make netizens aware of it. Read more… »
Is this something which takes few seconds to grab the reader’s attention? Let’s think, what makes us feel to read any content? There is absolutely no point to evade the fact that unique and interesting content has the only power to catch the eye’s of reader’s. Now, does anyone really require planning to write something unique and interesting? Well I am not a content writer who guides you to write good contents and teach you to make it interesting even my article is also not dedicated to writing skills. So Why I m talking about the content writing, it is just because being an online marketing professional what I experienced from various visitors review and comments, that in each and every attention-getting articles, there is something unique and special, it could be either title , news, latest buzz or some other interesting gossips.
Whether a blogger’s focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are: Read more… »
The World Adversing Research Center (WARC) is a great resource for marketing information.
Here’s a few samples of the articles you can find in the database:
1. Coca-Cola Zero - a new product launch without the downside
Louise Cook, Zoe Hamilton, Michael Dick, Jason Briggs and Matthew Hook, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2007
This Bronze Award-winning paper details the launch campaign for Coca-Cola Zero, a zero-sugar version of the brand targeting a male audience. The mainly media used were TV, posters, online and free newspapers, and substantial growth was achieved in a short but heavy summer campaign, without the loss of a price premium. Alongside increases in awareness, brand favourability, purchase likelihood and message association, the cannibalisation of other Coke products was below the expected level.